“Going on BBC ONE's The Apprentice in 2019 was the hardest thing I ever had to do in my life. But I'm so grateful for it, because it gave me the springboard to launch Insu Beauty.”

Insu Beauty was founded by Iasha Masood - BBC ONE The Apprentice 2019 Candidate. She created Insu Beauty when she couldn't find a Good Sonic Skin Cleanser that didn't irritate her skin. The first Insu Beauty Face & Body Cleanser was born; with 3 Customisable brushes, a 2 Month Rechargeable Battery, and 100% Waterproof. Iasha is passionate about good skincare and long-term skin health. But as busy businesswomen she understands it can be difficult so her goal is always to make Insu Beauty products both effective and convenient. She is also in the running for 2020 Great British Start-up Entrepreneur of the year for the creation of Insu Beauty.

Our mission

At the heart of Insu Beauty is the belief that we should be empowered to have healthy, happy, skin as simply and conveniently as possible. This is why our Sonic Skin Cleanser can be adapted, because healthy, happy, skin isn’t a one-size fits all approach. Everyone’s skin is different and you need the right tools for your skin at the touch of a button. Often what works for one person, doesn’t work for another, or maybe your skin's sensitivity changes throughout the year. Our best-selling Sonic Skin Cleanser changes with the your skin! Simply pop off the current brush-head and click in one of 3 alternative brush-heads, the long silicone brush-head is the most gentle of all, with the traditional bristle brush being the most exfoliating. You can also adjust the sonic vibrations with 3 different strengths. Mix, match and experiment until you find your ideal setting.