Insu Beauty was founded in 2019 by BBC ONE's The Apprentice Candidate Iasha Masood. After competiting on the show she set up the business when she saw a gap in the market.
She created Insu Beauty when she couldn't find a good Sonic Skin Cleanser that didn't irritate her skin. The first Insu Beauty Face & Body Cleanser was born; with 3 Customisable brushes, a 2 Month Rechargeable Battery, and 100% Waterproof. Iasha is passionate about good skincare and long-term skin health. But as busy women she understands it can be difficult so her goal is always to make Insu Beauty products both effective and convenient.
Fast forward to 2025, The Insu Beauty product range has expanded to include beauty tools & tech, lighted mirrors, lashes, and nail tools & tech. Everything you need to look and feel your best.